Who we are
APU is a UAE based provider of market intelligence solutions and decision support advisory services, headquartered in Dubai. Provides, syndicated research reports, customized research reports, advisory services and integrated business services.We are a leading source of editorial-based industry insight, enabling companies to Accelerate Performance with Informed Decision Making®
What we do
The principal activity of APU and its Monitor Nexus Partners is to enable organizations to gain competitive advantage by providing high quality subscription based business information products and decision making support services across multiple platforms to the verticals we serve.
Drive for Results
Move things forward
Plan for the future
We enable intelligent decision making, by profiling all major companies, industries and geographies.
Our research reports empower organizations and brands with growth drivers, data and analysis aimed at delivering maximum industry clarity for strategic decision making.
Our content is produced by an internal team of analysts, drawing on primary and secondary research and analyst opinions.
Our database features statistics and in-depth analysis on industries, market sectors and business functional areas.
Our Business Model
We employ best-practice models and research methodologies in the exploration of market dynamics and trends, as well as comprehensive market analysis, to generate the best value for our clients.
We produce our own premium business information, research and analysis for each of our markets, and procure third party market research reports. Our content is research driven and analyst led and provides our clients with strategic and tactical insights.
We provide data, insight and analysis across multiple platforms that enable our customers' decision making, as to gain a competitive advantage in the respective markets they operate in.
Our scalable business model is designed to generate recurring income off a relatively fixed operating cost base, allowing for operational gearing to drive increased cash generation and profit growth.
Through the Monitor Nexus Intelligence Advisory Network - an alliance with leading business information providers - customers gain access to a high quality business information database.
Our expanding database is enhanced by our ClipIndex® Search and Discovery proprietary Platform encompassing a Quality Research Compiling Process, - offered as a self-service- which transforms the enormous amount of data we collect daily into decision-ready insight.